中國專利保護協會副會長兼秘書長馬維野先生（左）和泰國天絲集團中國公司事務顧問盧雪純女士（右）出席簽署儀式
天絲集團首席執行官許馨雄先生（右）與天絲集團法務主管葉牟先生（左）通過視頻會議方式參加簽署儀式
1993年，許書標先生在許氏家族的老家——海南省創立了紅牛在中國的第一家工廠，并將其中文名字定為“紅牛”，紅牛飲料由此進入中國市場。天絲集團在發展中高度重視知識產權，并積極通過知識產權保護來維護自己的競爭力。
中國專利保護協會副會長兼秘書長馬維野先生表示：“諒解合作備忘錄確定了雙方建立常態化的合作機制，未來將聯合設立知識產權保護基金，充分發揮雙方資源優勢，全力提升中國市場知識產權保護意識，推動全社會形成日常消費中尊重和保護知識產權的良好氛圍，扶持知識產權利益遭受侵害的市場主體，共同打造雙方在知識產權領域的影響力。”馬維野強調，“雙方將通過形式多樣的活動深化知識產權保護及運營工作，并積極采用多種宣傳手段，推動中國全社會形成更加良好的知識產權保護氛圍。”
泰國天絲集團首席執行官許馨雄先生表示：“作為紅牛品牌的創始者和所有者，我們始終堅持以創新和企業家精神為引領。未來天絲集團將攜手中國專利保護協會，共同推動和深化雙方在知識產區領域的交流與合作，全力支持中國政府有關加強知識產權保護、鼓勵創新、營造更優越的營商環境等方面的戰略工作。”
本次簽署的合作備忘錄是中國專利保護協會在知識產權保護方面與企業簽訂的首個合作備忘錄，作為知識產權保護方面的重要探索，本次合作對于知識產權工作更好地服務企業、加強知識產權交流合作，增強全社會知識產權保護意識、優化我國營商環境等方面具有重要意義。
PPAC and TCP Group sign MoU on IP protection
On May 14, 2020, the China Patent Protection Association (PPAC) and TCP Group signed an MoU on intellectual property (IP) protection cooperation, with the aim of encouraging the two sides to integrate their resources and strengthen cooperation on IP. The agreement signals that both sides have stepped up into a new phase focused even more on ensuring IPR protection.
In 1993, Mr. Chaleo established the first Red Bull factory in Hainan, the Yoovidhya family’s ancestral homeland, and named Red Bull “Hong Niu” in Chinese, marking the first time that the Red Bull brand entered and became well-known in the Chinese market. Throughout its business development, TCP Group has prioritized a business environment that value IP protection in order to maintain its competitiveness.
Mr. Ma Weiye, Secretary General of the China Intellectual Property Research Institute, said, “The MoU confirms that the two sides will establish regular cooperation and jointly set up an IP fund to fully leverage both parties’ key resources. This will aim to improve awareness of the importance of IP protection, promote a positive environment that respects and protects IP rights in daily consumption, support market entities whose IP has suffered infringements, and jointly expand both sides’ influence in the field of IP protection.” Ma emphasize, “The two parties are committed to building a positive environment for IP protection through various public and promotional activities, such as IP training, IP protection and operation research, and international exchange programs. “
Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said, “As the inventors and owners of Red Bull, TCP has always been guided by the spirit of innovation and entrepreneurship. In the future, TCP Group and PPAC will jointly promote and deepen cooperation and exchanges in the field of IP protection, and fully support the Chinese government's strategic agenda on strengthening IPR protection, encouraging innovation and creating an advanced business environment.”
This is the first MoU signed by the PPAC with a company which is focused on IP protection. Marking an important new step in China’s non-governmental IP protection, the alliance will help to further strengthen IP awareness throughout society and foster an even better business environment in China.